ROCHESTER, Mich. — The Oakland University athletic department has partnered with Opendorse to launch Gold Standard, a Name, Image, and Likeness (NIL) readiness program, assisting student-athletes in building their personal brands in the new age of collegiate athletics.
"We are very excited to announce Gold Standard and Oakland University's partnership with Opendorse," Director of Athletics
Steve Waterfield said. "Opendorse is at the leading edge of NIL education and resources, and our student-athletes and athletics department staff will benefit from its best-in-class expertise. At the core of Gold Standard are the hundreds of remarkable Golden Grizzly student-athletes who now have additional resources to create and expand the unique NIL opportunities that benefit them, not only while they are at Oakland but for years to come."
Gold Standard allows Oakland to deliver digital content, particularly photography, directly to student-athletes efficiently and effectively via the Opendorse app. The partnership also provides an avenue to encourage student-athletes to build their own personal brands, that of their programs, and the university.
"We are at a critical time of change in the NCAA for our student-athletes," 38th-year head basketball coach
Greg Kampe said. "Having an athletic director that is above the cutting edge and being ahead of the curve to put our student-athletes in this situation is very exciting for me as a head coach."
The Opendorse NIL Bundle – Opendorse Ready™ and Social™ – will support the Golden Grizzly mission to prepare student-athletes for success in the coming era of college sports with the market's best resources.
Opendorse Ready™
Opendorse Ready is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.
With Ready, Oakland will provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players' Tribune, and Overtime.
Opendorse Social™
Opendorse Social is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.
About Opendorse
Opendorse is a sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. From All-Americans to All-Pros – when athletes connect with their organizations, brands, or fans – they do it with Opendorse.
