Download Branding Guide
Brand Name Guidelines
DO USE “Oakland University” or “Oakland” or “Golden Grizzlies”
DO NOT USE “OU” or “Oakland U.” or “Grizzlies”
Primary Logo, Typeface and Colors
For dark backgrounds
Typeface
Serpentine
Serpentine Bold
Serpentine Bold Italic
Color Code
BLACK
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: 000000
GOLD
CMYK: 38, 41, 82, 11
RGB: 181, 154, 87
HEX: B59A57
PMS PANTONE: 872
FOR GEAR/MERCHANDISE USE “VEGAS GOLD”
Secondary Logos
Secondary Typeface
Helvetica Neue Condensed Bold
Helvetica Neue Light
Helvetica Neue Light Italic
Helvetica Neue Regular
Helvetica Neue Italic
Helvetica Neue Bold
Helvetica Neue Bold Italic
Hashtags
Golden Grizzlies Official Hashtag:
#WEARtheBEAR
Individual Sports
M.Basketball: #OaklandMBB
W.Basketball: #OaklandWBB
M.Soccer: #OaklandMSOC
W.Soccer: #OaklandWSOC
M.Golf: #OaklandMGolf
W.Golf: #OaklandWGolf
Baseball: #OaklandBB
Softball: #OaklandSB
Swim & Dive: #OaklandSD
Volleyball: #OaklandVB
Track & Field: #OaklandTF
Cross Country: #OaklandXC
Tennis: #OaklandTennis
