Sept. 26, 2013

ROCHESTER, Mich. - Dana Sheedy has been named the new Coordinator of Marketing and Promotions, announced the athletic department on Thursday. Sheedy, who replaces Tammy Mires, will be responsible for all marketing and promotions within the athletic department, the fan rewards program and assist with sponsorship sales and execution.

"We are glad to have Dana as part of the team," said Assistant Athletic Director for Sponsorships Tim Dameron. "She brings a new perspective and positive energy to the department."

Prior to Oakland, Sheedy worked at the McDonald's Corporation where she helped in the coordination of 2014 World Cup local and national activations and helped with the promotions preparation of the 2014 Winter Olympics national activation planning. She also worked for NCSA Athletic Recruiting in Football Event Operations where she initiated experimental marketing events and implemented a detail social media plan.

Sheedy has also worked in professional sports as she worked with the Detroit Lions in 2012 in its Youth Football Marketing program where she worked on the first youth football experimental marketing event. In 2011 she worked for the Chicago Wolves as she led in-arena activities, while aiding and furthering the advancement of Chicago Wolves Kid's club registrations and charities.

A graduate of Loyola University of Chicago, Sheedy received a bachelor's degree in marketing/marketing management in 2011. A native of Michigan, she graduated from Bishop Foley High School.

#FightOakland